Register SWOT matrix
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Prerequisites
- Access to the File > SWOT Matrix (ST004) menu.
- Team previously registered.
Introduction
The SWOT matrix is a tool used for scenario analysis, serving as a basis for the organization's management and strategic planning. The acronym SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats.
In SoftExpert Performance, the registered SWOT matrices can later be used in strategic scorecard analyses, helping to identify internal and external factors that impact organizational performance.
This article will demonstrate how to register a SWOT matrix.
Register SWOT matrix
1. Access the File > SWOT Matrix (ST004) menu.
2. Click the button 
.
3. Provide an identifier and a name for the array.
4. Select the responsible team.
5. Click 
to enable the matrix.
6. Click the button corresponding to one of the quadrants to add a record. The matrix is divided into the following quadrants:
- Strength : the organization's resources and capabilities that can generate competitive advantages.
- Weakness : the organization's most vulnerable points in relation to its competitors.
- Opportunity : possibilities for growth, profit, and strengthening of the organization.
- Threat : changes in the external environment that pose risks to the organization.
7. Enter a name for the record and click Save and exit.
8. Repeat this procedure for all quadrants.
9. Click to save the SWOT matrix registration.
The associated Scorecard tab will only be enabled after the SWOT matrix is associated with the strategic analysis of a scorecard.
Conclusion
The SWOT matrix registration in SoftExpert Performance provides a solid foundation for structured strategic analyses. With this feature, it's possible to map internal and external factors, support strategic planning, and link SWOT analyses to scorecards.